When you are building technology to spark meaningful connections for people around the world, you can’t rely on hunches. The stakes are too high.
Unlike other companies focused on selling products and optimizing transactions, Match Group touches something much more precious: how people discover and make authentic human connections.
That’s why research guides everything we do. No matter how big we get, we don’t want to ever think of our users as numbers on a dashboard. We always remember there are people on the other end of our app, each coming to us for something specific — a fun night out, long-term love, or even just figuring out what they want in life. And to do our job, we must always be listening.
This Human Connection Hub is a reflection of that commitment. It is where we are going to share a lot of the new research guiding our innovation and product development with the hope it helps others, too.
For example, our new white paper revealed that Gen Z are rewriting the rules of dating. They come to dating apps to learn about themselves, clarify what they want in a partner, and understand how to set and maintain boundaries. In short, the younger generation is teaching us that the old views of dating and dating apps do not apply anymore.
With this knowledge, we are building better for current and future generations of daters. And this is just the start. We’ll continue adding research to the Hub and hope you will visit often.
With the loneliness crisis impacting so many people, all of us at Match Group have never felt more certain that the work we do matters. Research is essential to understanding this epidemic and developing real solutions. And we’re excited to keep sharing the next set of insights—and innovations—our research will bring.
